CALL FOR CHAPTERS

Book on Pervasive Advertising To appear in Springer HCI Series

Chapter Proposal Submission Deadline: July 31, 2010

We invite you to submit chapters for the upcoming book on Pervasive Advertising. The book aims at providing an overview of the state-of-the-art in the field for researchers in HCI, Pervasive/Ubiquitous Computing and Pervasive/Ubiquitous Marketing, as well as management and practitioners in advertising industries.

We invite chapters on technological, strategic and ethnographic issues of Pervasive Advertising. Possible topics include:

• New technology in mobile and digital signage advertising
• Audience Measurement
• Context Management and Personalization for Pervasive Advertising
• HCI, Interfaces and Interaction Paradigms for Pervasive Advertising
• Ethnographic or Sociological Observations
• New Business Models for Pervasive Advertising
• Privacy and Spam
• New Advertising Paradigms.

We believe that our research community has a responsibility to contribute towards the improved understanding of the implications of the synergy of Pervasive Computing and Advertising and whenever possible to play a leading role in shaping it in a positive and meaningful way.

CHAPTER SUBMISSION

We ask you to submit chapter proposals up to 8 pages, including an abstract that explains the contribution of the chapter and detailed outlines that summarize the contents of each section. Please make a choice whether your chapter is technological, strategic or ethnographical. All submissions will be peer-reviewed. More information can be found at

http://pervasiveadvertising.org/

All submissions must be submitted via email to Florian Alt: [email protected]

All chapter proposals must be submitted in PDF in Springer LNCS format.

TIMELINE

• July 31, 2010: Deadline for Submission of Chapter Proposals
• August 30, 2010: Notification of Proposal Acceptance
• October 30, 2010: Deadline for Submission of Full Chapters
• November 15, 2010: Notification of Chapter Acceptance
• December 20, 2010: Deadline for Submission of Camera Ready Chapters

EDITORS

Jörg Müller, Deutsche Telekom Laboratories, [email protected]
Florian Alt, University of Duisburg-Essen, [email protected]
Daniel Michelis, Anhalt University of Applied Science, [email protected]

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